Sep 29, 2021
Associate Director Colin McMahon and Balti Virtual CEO & Co-Founder Will Gee discuss the growth of augmented reality as a marketing tool. The two examine its relationship with print as well as the benefits even simplistic AR has brought in terms of data analytics and measuring consumer behavior. The conversation...
Sep 22, 2021
Evan Geibel, publisher at the historic Cortland Standard newspaper in Central New York, speaks with Keypoint Intelligence Consulting Editor Christine Dunne about print in journalism and the ever-evolving news industry. He shares why the newspaper has been around since 1867, what readers and advertisers appreciate about...
Sep 15, 2021
Associate Director Colin McMahon chats with FuturePrint co-Founder Frazer Chesterman on just how much print has changed since the start of 2020. The two look at the pandemic, the need for long-term strategy and innovation, and how different segments of the print industry are responding (or not responding) to...